Hotel Web Design Tips To Dive Traffic And Increase Sales
Your hotel website is one of the greatest tool at your disposal to drive traffic and increase sales. You need to invest and derive as much as you can from your hotel website. Responsive hotel web design and other marketing strategies such as search engine optimization, per-per-click advertising and social media management hold the key to making your hotel business profitable. There are several web design tips that can help turn lookers into bookers.
In a fast paced world, people have very little tolerance for slow website speeds. Again, remember that they have thousands of other options to choose from. Responsive hotel web design must ensure that the site is up to speed. Hotel web pages have heavy images. If these images are properly compressed in can lead to slow loading site. Loading speed can also affect your search engine ranking. This is because site speed is one of the signals that search engine algorithms favor.
You can have a decorated website and creative website, however, without proper navigation it is hard to drive sales up. Potential customers who visit your site want a standard from of navigation. This means that links should be placed in a logical place. You also needed to have logical groupings to help a visitor navigate your site easily. Ensure that you have minimal levels of navigation as browsers can easily lose their patience.
Contact details need to be visible for your visitors. It does not make sense to have a website with quality pictures, graphics and an easy to navigate interspace and then hide your contact details. The harder it is for potential clients to find your contact details, the easier they will switch to a competitor. Your contact information needs to be visible and easy to find.
Strong call to action
The primary goal of your website is to nudge the customers to make a direct booking on your site. As such, you need to have a strategic and strong call to action. These calls to action should be present on all the pages on the site. In a highly mobile age, it is also wise to have a click-to-call provision on your site. Nowadays, many people use their phones to browse. Ensure that you make it very easy for your clients to contact you.
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